google gears for offline ads

Google Gears (BETA)

http://gears.google.com/

hmmm every application that runs closer to the user, is a step towards microsoft's home turf. While arguably this fragments pure search, I would say that google has the cash to burn.

and a brilliant point, that must make msft jealous is google has conditioned their customers to accept targeted advertising which microsoft would never be able to sell on the desktop.

now put one and one together and you realize, the ads will be offline too. !!!

I as a consumer, can consume an online as readily as an offline one, and this is just more impressions for google.