Differentiating Your Product and Service In A Commodity Market

By klsh on March 16, 2006 4:37 PM | | TrackBacks (0)

gapingvoid: “decommoditification”
Well put, well said, the real message is you must sell yourself.

[...]selling commodities is hard. If you don't give the customer exactly what she wants, there's twenty people lined up who can.

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