The New Laws Of Digital Technology : Or Why The iPod Is A Hipsters Toy

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ACM Ubiquity - WHY FEATURES DON'T MATTER ANYMORE: THE NEW LAWS OF DIGITAL TECHNOLOGY
Why... User Experience. As the article emphasizes over and over, features do not matter. More is not better. It just gets in the way.

As computing and digital devices move more and more into the consumer space, features and functionalities will increasingly take the back-seat as motivators for technology adoption: as the iPod abundantly shows, user experience (along with a strong brand, and clever marketing) is much more important for the success of a device then technical specifications. Web designers have grasped the importance of good user experience a long time ago; now it is time the big technology providers to understand where the industry is headed.

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This page contains a single entry by klsh published on February 28, 2006 8:38 AM.

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