Identity and Open Source
If we create the protocols, APIs and other standards that let customers relate at full power with the companies they choose, consumer becomes an obsolete noun. The companies now in full charge of the identities they confer on each of us will no longer have full control, because now they will have to relate and not just distribute. But because we show up as customers rather than as consumers, the range of business possibilities is much larger. The trade-off is a good one for both sides.
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